ABOUT
THE BRAND NAME

A name symbolising distinction
through beauty

ABOUT
THE BRAND NAME

A name symbolising distinction
through beauty

Born from within and radiates to reveal your true beauty – a decoration of distinction.
Our desire to share this true beauty with all is reflected in our name, DECORTÉ.


Beauty, and the confidence that comes with it―the joy of living. These are badges of honour that illuminate our lives. Originally COSME DECORTÉ, our brand name is a combination of the French words cosmétique and décoration (decoration or medal), which encapsulates our mission to bring honour through beauty by providing the highest quality.

The logo on our debut products featured a simplified yet modern design that reflected the era of its creation. As we marked our 20th anniversary, we adopted a more sophisticated design reflecting a neoclassical approach with a sense of dignity and modernity.

In 2015, 45 years after being established, we changed our logo from COSME DECORTÉ to our current name, DECORTÉ. The simplified but impactful design is aimed at creating a memorable impression of our brand, extending our recognition and appeal on the world stage.